Just because you’re small doesn’t mean you can’t have a kickass brand. But because you’re small, your positioning is even more important to help you stand out and not have to compete with the big boys. These articles will help.
Vision, mission and values are at the heart of any business. But why do values really matter, and what happens if we don’t live by them? (6 min read)
To build trust with visitors to your website, you need to tell them about you. You’re more likely to build trust and eventually get them to buy. (5 min read)
Your brand has static bits and dynamic bits. Turns out that the dynamic bits are way more important to build a strong brand. (5 min read)
Over years of working with freelancers, solopreneurs and small business owners, I’ve found 3 things that make a major difference between success and never-ending struggle. Here they are. (7 min read)
We can worry so much about competition that we let our businesses be ruled by what others do. Here’s why you shouldn’t, and what you can do instead. (6 min read)
Telling someone what you are is a lot less interesting than telling them what you do. Here’s why, and how to make what you do interesting and memorable. (3 min read)