The 15-Minute Vision & Mission Guide
Microsoft got along famously for many years without one. Apple’s is no great shakes. So why have it? And what is it?
In theory, a vision and mission statement is supposed to be a guiding light. It’s supposed to explain why you’re doing what you’re doing, and how you’re going about it.
But most organizations get it wrong. And then they put it on their web sites where it confuses potential clients – or gets ignored.
SO WHY HAVE A VISION AND MISSION?
Because it is your guiding light.
When times get tough it helps you get back on track – because there was a very good reason you got into this in the first place. When new people join you, your vision and mission is what steers and motivates them. When something forces you off course it brings you back.
And it helps your mother understand why you don’t have a real job.
How to craft a meaningful and compelling
vision and mission statement
There is an easy way to craft a vision and mission statement that matters.
It starts with clearly understanding what the words “vision” and “mission” mean (many organizations get it wrong). Then add in a simple but powerful 5-step methodology to logically step you through the process. And when you know how it works you can revisit, review and refresh your vision and mission in as little as 15 minutes.
PROVEN AND TESTED
In the 15-Minute Vision & Mission Guide you will find exactly the same methodology that I use in my consulting work with small and medium businesses. It’s also been tested with businesses just like yours – solopreneurs and small businesses from all walks of life.