Email Marketing 101

“When I came across this Email marketing course, the first thing I thought is “Not yet another email marketing course, there are so many out there.” But then when I looked more closely into what it was offering I realised it solved a problem I’ve been battling with for years. I wanted something that easily helped me create a good customer journey that would bring potential customers closer to me, rather than just sent emails that were full of marketing speak and selling agendas.

This is precisely what this course did for me, and the result was that I actually created more value for my customers after they’d downloaded my materials, and even had some people personally respond to the email sequences with complements about the email content.

This idea really personalised email marketing and took it to another level for me - and I felt that I could be myself in my communication.

What I also really enjoyed about this course is the technical guidance in implementing the steps. I’m a technical guy so I could work it out, but it’s just one more thing to have to work out. And email marketing tools are just full of so many moving parts. It’s so much easier if someone can just guide you through the steps, and this is exactly what this did for me.”

“I have often told Neville that I’m by far, the best crash-test dummy he could possibly have. If I can understand it, anybody can. I’m just that clueless when it comes to computers, using software and all that other fancy stuff.

When asked if would volunteer to beta test the email marketing course, I readily agreed. After all, Neville has been an absolute Godsend helping me out with stuff. So, with a substantial amount of fear combined with the anticipation of terror-filled panic attacks to come, I started.

Whoa, to my great surprise and relief, I could understand the step-by-step instructions! My mind didn’t go totally blank and that’s a first. In fact, as I went along, I gave myself little pats on the back for just understanding the directions. And, for a computer software crash-test dummy like me, that’s huge.

The instructions were clear, and the accompanying videos helped a lot, too. I had to replay them a few times, but I got it. I really got it. The little checkboxes helped as well because I could pick up from where I had left off earlier. But, best of all, I didn’t freak out! That alone is worth a ton of gold to a guy like me.

Would I recommend Neville’s email marketing program? Yup, you bet! If I can understand and enjoy it, it’s guaranteed you will too.”

“The idea of passive income is good, however, many of these promises only lead to income for the providers. That's why I was skeptical at first when I heard about the Email Marketing 101 course.

I had already looked into the Tornado Method and consider Neville to be a very professional and serious person. That's why I decided to take the course.

After working through the course, I’m very glad I did it. I now understand what is meant by passive income when this term comes from serious providers.

I learned in the course how email marketing works, what are the advantages of professional email marketing and what are the advantages of marketing automation.

I especially liked Neville focusing on the essentials in the course (instead of getting stuck in technical details). Among other things, he has prepared content and work-flows that we students just need to download and use. This allowed me to focus more on what I actually need to do myself, which is to bring in my personal content. Having an example that I can use to implement my content has the added advantage that once I have seen in detail how it works, I understand it and can implement it myself much more easily the next time.

Really helpful are the checklists provided with every lesson and the estimated time need to complete the work. This is not only valuable in assisting to go step by step through the processes. It was also a good help in planning my days when taking lessons - to see before starting, what is coming ahead and how much time I should plan for this.

Beyond the course content, Neville always gives pointers in side sentences throughout the lessons. This gave me a better understanding of what a good lead magnet is, what makes an online course good and how to integrate these with email marketing to make it work.

Developing email sequences for marketing and automation becomes a no-brainer with this course. Of course Britewrx can't create the content for me, but structuring the campaigns according to his knitting patterns makes it decidedly easier.

I highly recommend taking the course. Not only to those who are new to building their email marketing. Also to those who are not fully satisfied with their email marketing and want to improve.”

“I had been putting off learning about email marketing because it seemed needlessly complicated and stupid. I knew that it was powerful (and that I really, really needed to get better at lead nurturing), but I just couldn’t be bothered with all of the theory and jumping-through-hoops other courses would have me do.

I‘ve known Neville for a long time, and when he asked me to beta test the course I thought “what could I lose?” And boy, nothing lost—but a lot gained!

Pick a recipe. Watch how it’s done. Do it yourself. Bam—it’s done. Quick and almost too easy—could it really be that simple? I’m not an expert yet, but I can already see how this is going to make my next project sooo much easier—running courses and webinars on a regular basis. Hello, recipe 4.

Neville has a knack for making the most confusing subjects easy to understand and showing us not just how to use stuff, but why we should use it. 10/10 for content, delivery, and jaunty intro music.”